Shadi Janansefat is a Data Scientist and has been with Facebook since 2020 working on Apps and Messaging Opportunities. She has led her team, Cross Border Business, as they have explored a new opportunity space of Cross Border Business Messaging.
Before joining Facebook, she was Lead Data Analyst at Bumble (a women-first dating app) working on User Engagement to make each match count. She has a PhD in Management of Information Systems from Katz Graduate School of Business - University of Pittsburgh. Shadi’s research was focused on competitive strategies for digital platform businesses.
During her PhD Shadi worked with Rapchat, a record and share Rap music app, as a User Behavior Consultant.
Shadi is passionate about building products that users love to use because it makes their life easier and more enjoyable and it becomes an integral part of their life.