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17 June 2021, 05:00 PM

Facebook Special Event (external registration needed, please read description)

Facebook Presents Women Create: Making Career Defining Products

Join us for a collaborative, online virtual event, hosted by the Facebook Data & Analytics team in partnership with Data Science Festival, bringing together Data Scientists & Engineers from across EMEA to connect, share and learn from others in the industry. We are excited to feature an inspiring line-up of women working in Data & Analytics across our EMEA Facebook teams & apps (Facebook Reality Labs, WhatsApp, Central Integrity, Facebook Messenger), who have each created their own product focused technical/strategic lightning talks and interactive speaker sessions to share with you. Together, we will explore how they navigated complex product challenges and created solutions that power decision making when working with one of the richest data sets in the world to make career defining products.

Start your summer evening hearing from the people behind the products, with 4 technical/strategy talk showcases and live audience Q&A hosted by Director of Data Idols, David Loughlan.

During the event, you'll have the opportunity to attend 1 of 5 bespoke speaker sessions designed to give you face to face, behind the scenes access to connect with Facebook Data Engineers & Data Scientists, who will help demystify their role in the Product eco-system, share how they navigated new problem space, and took the lead to direct their own career experience.

Please read the lightning talks & breakout speaker session abstracts below to learn more about what each talk will cover. You will be asked to select the breakout session that most interests you during the registration process.

This is an external event and will have a separate registration process. Please copy and paste this link into your web browser -


Only then will you receive your joining links. This is so you can select your break-out room. Please note that this event will not be recorded so be sure to attend live.


5:00pm - 5:10pm Start of Event Part 1:

Welcome and Introduction Introduction and overview of the events by David Loughlan, Director, Data Idols

5:10pm - 6:00pm Product Lightning Talks:

Lighting talk 1: “How data scientist drives product decisions at FB” - Chloe Goh

Lighting talk 2: "Connected to connect: Data Engineering collaboration upon the launch of Facebook Shops" - Aneta Peryga

Lighting talk 3: "Measuring the Value of Ads Measurement for Advertisers" - Maisie Lynton

Lighting talk 4: “Overview of Roles within Analytics at Facebook” - Waad Aljaradt

6:00pm - 6:30pm -Live Audience Q&A Hosted By Data Science Festival

6:30pm End of Event Part 1

6:40pm - 7:10pm Start of Event Part 2:

Behind the Scenes Product Speaker Sessions

Six speakers, five Product speaker sessions, designed to give you face to face behind the scenes access to connect with Data Engineers & Data Scientists, who will help demystify their role at Facebook, share how they navigated new problem space, and took the lead to direct their own career experience across a variety of Product teams.

Breakout 1: "Data Engineering in Facebook Reality Labs" - Nasia Ntalla, Data Engineer, Facebook Reality Labs

Breakout 2: "Growing Your Career in Analytics" - Zineb Amrani, Data Science Manager, Facebook Ads, & Kate Vang, Data Science Manager, Central Integrity

Breakout 3: "IG Lite at Facebook Tel Aviv" - Dan-ya Shwartz, Director, Product Growth & Selena Treister, Product Growth Analyst, Lite interfaces

Breakout 4: "Navigating Unstructured and New Problem Space: The Role of Data Scientists" - Shadi Janansefat: Data Scientist, App & Messaging

Breakout 5: "Fighting Misinformation on WhatsApp" - Qiaohong Wang, Data Science Manager, WhatsApp

7:10pm - 7:25pm - Speaker Session Q&A

7:30pm - End of Event Part 2

Categories covered

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